Who We AreGroundUp is a forward-thinking, web3-focused music label that views music and art in a brand new light.
We leverage on rapidly evolving technologies, economics and consumer/artist dynamics, in order to create a borderless space for artists to Connect, Create, and Commercialize.
For us, web3 is not just tech…it’s a new way forward for ExtraOrdinary Music & Art.
What We Do
01 - HomeGround Community
Purchase GroundUp’s Genesis NFT pass to access one of the hottest communities in web3. Chill with other artists and fans; enjoy musical performances and sharing; take part in artist networking sessions and more. Watch this space, and expect the unexpected.
02 - Connect With The Pros
Our list of award-winning music producers and artists is growing. Undiscovered? Get noticed. Indie? Let us work with your team creatively and commercially. Because at GroundUp, we believe everyone’s allowed to work on their dreams…with a little leg-up from the pros.
03 - Creative Think Tank For Artists
Consumer dynamics are fast changing. Let our veterans in brand marketing, content production, fintech and retail help you make sense of your wildest musical and artistic ideas…in this saturated world of entertainment.
The Genesis NFT Access Pass
GroundUp’s Genesis NFT Pass is one of the first digital memberships for music in Asia, and a gateway to our HomeGround community of NFT enthusiasts, musicians, producers, artists and more. Gain access to fun community-based activities, priority NFT, ticketing and merch drops…we’re just getting started!
Be one of 2,500 members who own the Genesis pass, and make a bold statement in support of the evolution of the recording industry.
Co-Founder & Creative Director
Cryptopreneur with extensive experience across TradeFi, CeFi and DeFi, enabling mass adoption of Web3 by developing DeFi applications for mainstream sectors; spearheaded the early developments of Hong Kong’s first SFC-licensed Virtual Assets Platforms (OSL and HashKey); participated in capital markets transactions (IPOs, M&As, HKEx-listed company Directorships)
Brand marketing / communications executive in corporate and tech industries for 20+ years. Award-winning songwriter and former recording artist under Rock Records and Universal Hong Kong. Adrian brings experience and industry networks in technology, web3, media, and entertainment. Alexander Lee
Co-Founder, Executive Director
Our Core Team
Musician and producer since the 1990s. One of the founding members of SOLID, the first Korean R&B group to reach sales of 4 million. Launched Taiwan’s first hip-hop entertainment group, MACHI Entertainment, and first Korean-American producer to receive awards from Golden Melody Awards in 2005 and 2006. Has worked with Stanley Huang, Coco Lee, Jolin Tsai, Elva Hsiao and more. Recently a founder of hip-hop group Aziatix, Jae has extensive industry connections in Korea, Taiwan, and the US. Our Industry Professionals
Music Producer, Cross-Border Partnerships
One of greater China’s pre-eminent producers and Musical Directors. He has led tours for ALin, Khalil Fong, Tia Ray, and Gin Lee. Working closely with Derrick Sepnio, Fergus has also performed for concerts and tours for Faye Wong, Sandy Lam, Karen Mok, Li Rong Hao among others. His previous production credits have included records with ALin, Karen Mok, Khalil Fong, Fiona Sit, and Coco Lee. Music Producer, Arranger, Tour MD & Production
7-times winner of Golden Melody Awards, making him one of the most in-demand producers for Greater China. Worker with Khali Fong, Sandy Lam, Eason Chan, Karen Mok, JJ Lin, Diana Wang, Tia Ray. Played over 1,000 concerts and produced/recorded over 500 albums. Featured musician guest in various China TV Shows on music. Music Producer, Artist, Performer
News & Views
Announcements, Mentions & Our Perspectives
Whether you are a fan, artist or brand…we’d love to hear from you